- Matt Oliva
Digital Marketing during COVID-19
The current environment is affecting every business differently.
Here's some ideas to help reach your audience.
Consider optimizing your website for SEO. How easy is it for people to find you on the internet?
Pivot online sales - Online sales have increased over the last few months. Are you competing in this market? Consider ways to drive traffic to your online store.
Stay connected with customers - whether you're temporarily closed or experiencing slow traffic, post updates on social media. Take the time to make sure your facebook, instagram, or Pinterest has all the update d information about your business and what you're offering during this current environment.
Take your events online by hosting a Facebook Live or Instagram Live. Think of it as a chance to take your customers behind-the-scenes or showcase your products. Find tips for going Live here.
Set up a retargeting campaign to reach existing customers who have visited your website or Facebook Page before. Retargeting campaigns tend to deliver better return on ad spend (RoAS) in the short-term.
Update your ad messaging to offer virtual appointments or offer gift cards or discounts for future purchases.