• Matt Oliva

Digital Marketing during COVID-19

The current environment is affecting every business differently.

Here's some ideas to help reach your audience.


  • Consider optimizing your website for SEO. How easy is it for people to find you on the internet?

  • Pivot online sales - Online sales have increased over the last few months. Are you competing in this market? Consider ways to drive traffic to your online store.

  • Stay connected with customers - whether you're temporarily closed or experiencing slow traffic, post updates on social media. Take the time to make sure your facebook, instagram, or Pinterest has all the update d information about your business and what you're offering during this current environment.

  • Take your events online by hosting a Facebook Live or Instagram Live. Think of it as a chance to take your customers behind-the-scenes or showcase your products. Find tips for going Live here.

  • Set up a retargeting campaign to reach existing customers who have visited your website or Facebook Page before. Retargeting campaigns tend to deliver better return on ad spend (RoAS) in the short-term.

  • Update your ad messaging to offer virtual appointments or offer gift cards or discounts for future purchases.

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