Digital Marketing during COVID-19

The current environment is affecting every business differently.

Here's some ideas to help reach your audience.

• Consider optimizing your website for SEO. How easy is it for people to find you on the internet?

• Pivot online sales - Online sales have increased over the last few months. Are you competing in this market? Consider ways to drive traffic to your online store.

• Stay connected with customers - whether you're temporarily closed or experiencing slow traffic, post updates on social media. Take the time to make sure your facebook, instagram, or Pinterest has all the update d information about your business and what you're offering during this current environment.

• Take your events online by hosting a Facebook Live or Instagram Live. Think of it as a chance to take your customers behind-the-scenes or showcase your products. Find tips for going Live here.

• Set up a retargeting campaign to reach existing customers who have visited your website or Facebook Page before. Retargeting campaigns tend to deliver better return on ad spend (RoAS) in the short-term.

• Update your ad messaging to offer virtual appointments or offer gift cards or discounts for future purchases.