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Cutting Edge Stencils
Leading DIY Stenciling
B2C / Digital Marketing
5.7x
ROAS
930+
New Conversions
90
Day Turnaround
Client
Cutting Edge Stencils produces some of the most beautiful and unique decorative stencils for today’s DIY-er. They’ve been featured on TV, in major design magazines and on 1000s of DIY blogs. We’ve created hundreds of beautiful, user friendly stencils and innovative stenciling tools such as our patented Clip On Stencil Level. Cutting Edge Stencils has become one of the largest and most popular stencil companies with a huge following. Today we continue teaching, inspiring and empowering the ever growing DIY community.
The Challenge
Amazon, Google & Social are huge channels for customer acquisition but Cutting Edge Stencils had been having trouble getting them to convert.
The Solution
We revamped each platform's Ad account to improve the ads, targeting, customer funnel and messaging. We were able to turn every platform into one profitable and scalable revenue sources.
Website
Business Type
Interior Decorating
Value Added
Digital Marketing Strategy
Platforms
Google Ads
Amazon
Facebook + Instagram
Amazon
Another beast revenue source for CES. We made sure their account was setup and cohesive before we implemented an ad strategy. The results quickly became a top revenue source.
7.2x ROI
1,200 conversions
30 day turnaround
Google Ads
We took over CES’ Google Ad account and saw month over month growth. Turning it into a major Revenue source in under a year.
10.4x ROI
4,700 conversions
12 month view
Marketing Strategy
Google Ads, Amazon & Facebook/IG Ads
We tackled each platform independently and carefully developed a cohesive funnel, ad creative, and strategy that drastically turned their marketing platforms into omni-channel beast.
Remarketing
Targeted ads and audiences to re-engage previous visitors, customers, & leads.
Creative Messaging
We created specific ads, targeting, improved ad text and creative messaging to identify potential opportunities, maximize ROI and lower CPC’s.
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